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Multiple billboards congratulating TCU on its Rose Bowl victory popped up in Columbus, Ohio, several days after the Horned Frogs defeated Wisconsin 21-19.

The billboards seem to be a jab at Ohio State president E. Gordon Gee, who had made derogatory comments about the quality of non-automatic qualifying schools such as TCU and Boise State.

“I do know, having been both a Southeastern Conference president and a Big Ten president, that it’s like murderer’s row every week for these schools,” Gee said in late November. “We do not play the Little Sisters of the Poor. We play very fine schools on any given day.

“So I think until a university runs through that gauntlet that there’s some reason to believe that they not be the best teams to [be] in the big ballgame.”

The message on 20 electronic billboards in the Columbus area reads:

“Congratulations to TCU for their Rose Bowl victory

– Little Sisters of the Poor”

At least Ohio State fared better than fellow Big Ten member Wisconsin in its bowl game Tuesday. The Buckeyes defeated Arkansas 31-26 in the Sugar Bowl.

TCU Horned Frogs’ billboards on Rose Bowl win pop up near Ohio State Buckeyes – ESPN Dallas.